In this instalment, we discuss how Apple’s App Store model actually gives them a competitive advantage to which not much press has been given. It creates a trusted computing environment. One in which the safety, security, and even interaction with the device and the applications on it are virtually guaranteed problem free. While this is great for consumers, it is even better for business and enterprise. And when you position iOS from the perspective of a trusted computing environment — an argument Android (due to it's "open" nature) can't make — well, let’s just say Apple is doing very well with iOS in the business world. So if you think they are not going to bring the same thing to the desktop with the Mac App Store you have another thing coming.